White Claw 0%
When White Claw launched a 0% alcohol seltzer, it came to life on a brand new Instagram channel with 0 followers. I helped spread the word by creating a 9-post grid takeover and branded Giphy stickers for people to use online.
3D ANIMATION
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2D ANIMATION
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3D ANIMATION 〰️ 2D ANIMATION 〰️
Giphy Stickers
![ZERO_STICKER_CHEERS_AE001.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/6c1c6b52-a8a8-4514-a5af-8aba7e4e2250/ZERO_STICKER_CHEERS_AE001.gif)
![ZERO_STICKER_FOR_ALL_DRINKERS_WAVE_AE003.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/88f25685-5c32-4729-a795-6da4c34a64c7/ZERO_STICKER_FOR_ALL_DRINKERS_WAVE_AE003.gif)
![ZERO_STICKER_WUMBO_AE003.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/cdf49085-0b84-4e90-abee-f07665da3ebb/ZERO_STICKER_WUMBO_AE003.gif)
![ZERO_STICKER_TAB_RING_AE002.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/4bc0f246-7764-44d2-b4f9-95c976769dc5/ZERO_STICKER_TAB_RING_AE002.gif)
![ZERO_STICKER_SPINNING_TOPS_AE001.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/70da014c-dca1-4f1f-a575-5017e91fb79f/ZERO_STICKER_SPINNING_TOPS_AE001.gif)
![ZERO_STICKER_LETS_GET_A_DRINK_WARP_AE002.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/cd1ca7d5-c600-4d61-9b9b-645e4a2ed42f/ZERO_STICKER_LETS_GET_A_DRINK_WARP_AE002.gif)
![ZERO_STICKER_LETS_GET_DRINKS_SHOUT_AE004.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/0bb14f3f-c51d-4c28-8b00-7d2955945e1c/ZERO_STICKER_LETS_GET_DRINKS_SHOUT_AE004.gif)
![ZERO_STICKER_LETS_GET_DRINKS_SMILEY_AE003.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/77436e87-3a78-4eec-a2b2-74be63d7355e/ZERO_STICKER_LETS_GET_DRINKS_SMILEY_AE003.gif)
![ZERO_STICKER_LETS_GET_A_DRINK_MESSAGE_AE004.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/94d76ecc-a1d7-4621-8715-96e1c475aa4e/ZERO_STICKER_LETS_GET_A_DRINK_MESSAGE_AE004.gif)
![ZERO_STICKER_LETS_GET_A_DRINK_COLOR_DANCE_AE002.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/d8c54102-1964-46da-bd7c-cd767bbe5263/ZERO_STICKER_LETS_GET_A_DRINK_COLOR_DANCE_AE002.gif)
![ZERO_STICKER_HELLO_IM_BADGE_AE003.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/e97b1f96-500c-457b-86a2-3750258207b8/ZERO_STICKER_HELLO_IM_BADGE_AE003.gif)
![ZERO_STICKER_HAVE_A_DRINK_AE003.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/a7badbb1-c7f6-4bb5-8203-e3d5ce556892/ZERO_STICKER_HAVE_A_DRINK_AE003.gif)
![ZERO_STICKER_CAN_OFFERING_BLACK_CHERRY_AE001.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/02a4c563-5bfb-4166-bc32-91e3ac570338/ZERO_STICKER_CAN_OFFERING_BLACK_CHERRY_AE001.gif)
![ZERO_STICKER_CAN_OFFERING_LIME_AE001.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/c5a8fa5f-784b-4e93-a226-2f330e2126c1/ZERO_STICKER_CAN_OFFERING_LIME_AE001.gif)
![ZERO_STICKER_CAN_OFFERING_MANGO_AE001.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/b26ade7a-c58f-4119-82cd-12ef3c4079b0/ZERO_STICKER_CAN_OFFERING_MANGO_AE001.gif)
![ZERO_STICKER_CAN_OFFERING_PEACH_AE001.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/00ddb53e-24c5-44ae-92d9-4fdbb26bb4b3/ZERO_STICKER_CAN_OFFERING_PEACH_AE001.gif)
![ZERO_STICKER_FOR_ALL_DRINKERS_CIRCLE_AE006.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/196ffd7f-d57e-4f86-a392-3ac9bb308e63/ZERO_STICKER_FOR_ALL_DRINKERS_CIRCLE_AE006.gif)
![ZERO_STICKER_GOLD_LOGO_AE002.gif](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/bf591ee1-2dbe-4fc0-9821-31d44d11f7d8/ZERO_STICKER_GOLD_LOGO_AE002.gif)
Grid Takeover
To launch the channel, we collaborated to create a 9-post grid takeover to populate the page on launch day.
![billboard.jpg](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/db35729f-792a-42cc-a975-3926cb57eb59/billboard.jpg)
![3D Animation](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/a7909b56-f85a-4344-9a2e-908c1aca8a51/WC_0_GRID_TAKEOVER_POST_08_AE006.gif)
![Retouching, Color Grading](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/cef653ab-fb53-4098-b5d9-c8adbf831c9a/4G6A1631_PS002.jpg)
![Retouching, Color Grading](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/1fb8a751-1525-42df-9c8f-86d01da8e483/4G6A2346_PS001.jpg)
![2D Animation](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/96311928-bb43-496a-ae2b-5ffc68a1911e/WC_0_GRID_TAKEOVER_POST_05_INT_AE004.gif)
![3D Rendering](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/5cfd6aad-b467-447d-8dda-c2242b9f1ecf/WC+0_GRID+TAKEOVER_POST+04_PS001.jpg)
![Retouching, Color Grading, 2D Animation](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/47905cc2-4498-48ef-80f3-e0862115a01e/WC_0_GRID_TAKEOVER_POST_03_AE009.gif)
![3D Animation](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/67f41588-8e94-4393-888e-43e5af251d09/WC_0_GRID_TAKEOVER_POST_01_INT_AE001.gif)
![Hello I am Drinking Patch Lighter.png](https://images.squarespace-cdn.com/content/v1/6682e8713ed6ec7f719913dd/7c88a18c-7ed2-4898-a538-eaf2963a146a/Hello+I+am+Drinking+Patch+Lighter.png)