When Hostess released cereal versions of their Donettes & Honey Bun snack cakes, it only made sense that these tiny pastries would be made in a tiny bakery. When it came to promoting the cereal on social, we took the next logical leap and asked ourselves, "Who works at the tiny bakery? What if it's human-sized bakers who were just transferred to the tiny bakery, and now have to adjust to a new way of working?"
Agency: Argonaut // CDs: Shane Fleming, Anders Gustafsson // Jr AD: Max Cohen // Jr CW: Sarah Sutton
Set to 450°
Here’s a video of me pushing my CD on a handcart while he filmed. Yeah, that’s what we were working with.