Case Study
Summit Creative Awards, Bronze

Launch—Pre-roll featuring a fail video, inviting users to submit their own fail videos to be featured on instagram, and a chance to win a free Whopper.

Fail videos featured on @BurgerKing Instagram.

Filters let you capture your friend's misfires—and gets "Misfire" into our target's vernacular.

HQ Trivia—When you get a question wrong, that’s a misfire. But Burger King will throw you some good fire by giving you an extra life.

Minisite features all approved entries, & provides instructions on how to submit and win.

NBA—BK Misfire Instant Replay: When someone misfires, we remind the audience that they can always get good fire at Burger King.

Digital OOH.

Copywriter: Lorran Schoechet

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